Advertising (PPC)

Most of us know the power of advertising, well, actually we probably don’t. Most of us dislike advertising, and probably make the correlation that because we don’t like it, its not effective. However that could not be further from the truth. As much as we don’t want to believe it, advertising is a huge part of successful businesses. Some of you might be asking me however, what if I don’t have the money to advertise?
Well fortunately advertising has become a lot more affordable, and a lot more customizable for businesses. Done are the days where companies put their advertising on billboards, radio commercials, and television commercials. Well actually that is still quite prevalent, but there is a new type of advertising that has emerged, and it’s called targeted marketing. I’ll give you an example of what this type of advertising looks like. Recently I had my pool remodeled by a local pool remodel company. However I did not hear about this company from a friend or see their add on television or anything like that. I actually saw an add on facebook.
Since I was considering pool remodeling at the time, I clicked the add and learned more about the company. However I was shopping around at the time and didn’t take any action to call, at least not yet. » Read more





