As technology becomes more available, and becomes increasingly more affordable, it is important to explore how you can incorporate them into your business. Like we have discussed previously, mobile payment options have made merchant services, dramatically easier and more affordable for small businesses. In addition vehicle wraps, have lowered the entry cost to advertise. No longer do small businesses need to bear the cost of purchasing billboard space. For one low cost business owners can now have a mobile billboard that they drive around town.
Today I want to cover another one of these technologies that you need to be leveraging, and that’s a website!
Not really a surprise to anyone, but certainly worth noting and discussing. Most people are probably moving their mouse to the back button, but not you. You understand what I am talking about. For I’m not talking about just making a website and throwing it out there onto the web. I’m talking about making an impactful website that accurately depicts your business and highlights how freak’n awesome your business is. But most importantly I’m talking about a website that gets in front of people on the web. A website that when people are looking for your service in your specific location that your website pops up, and is available to potential clients.
The reality is, it’s one of the least expensive things you can do to have a huge impact on your business. There is a whole world that exist on-top of our current reality. Tons of information is constantly passing through our environment going from computer to computer. What I am trying to say is that there is a whole world of commerce that is taking plane online, and if your business is not there, you are missing out on a lot of potential money. Regardless if your business cannot conduct sales online like a t-shirt company, you still want to be their for exposure, so potential clients can find your company and call you!
I’m sure you have heard of yelp and all these other online review companies, and I am sure you have heard of Google, that huge search engine that everyone uses to answer their question, including their questions about local businesses. So why not leverage these online platforms to enhance your business. I’m obviously not talking to everyone, because I know some of you have already done this and kudos to you for taking action. However I know there are some of you who have not, and are entirely lost on this subject, or question if it’s even worth it. Let me tell you one thing, it is totally worth it! Website have been the make or break factor for many businesses. So don’t let it be something that breaks you.
If you are totally unfamiliar with this subject follow my simple steps to get your business leveraging the internet, and getting discovered by new customers. Regardless of what your business is, these are the steps your going to want to take.
- Create A website – there are infinite ways of going about this, but if you are entirely unfamiliar I would probably hire someone. There are tons of reputable businesses out there that offer web design services, just make sure you find the right one for you. A couple things to keep in mind will you search. Make sure you will own the website, make sure it’s mobile friendly, make sure it doesn’t cost you more than $3,000, and make sure that the company has been in business for over 3 years.
- SEO your website – This is typically where people get lost, but it does not have to be that way. SEO simply means search engine optimization and can be broken down into a few simple tasks. Make sure your website is cited in the directories like yelp, facebook, and more, which you can do, or you can pay someone to do. Next make sure you write a lot of well written content on your website, and make sure what you write is relevant to your business. Which again you can do, or you can pay someone else to. Last would be to make routine updates to your website, the more active you are towards enhancing your webpage, the more Google will reward you for it. There is certainly more you can do, but by simply doing those few things, you will be way ahead of most.
- Answer Your Phone – Potential Customers will eventually find your website online and call your business to inquire about your services. So make sure you answer your phone when these new customers are discovering you.
- Make More Money – This should be self explanatory.
Your website may change over the years, which is ok, but you should heed my advice and start working towards making a website for your business today. Newer generations are constantly looking to the internet to find new businesses, so be visible for those seeking your services.
There will be more to come on this subject in the future. Thanks for reading!