Most of us know the power of advertising, well, actually we probably don’t. Most of us dislike advertising, and probably make the correlation that because we don’t like it, its not effective. However that could not be further from the truth. As much as we don’t want to believe it, advertising is a huge part of successful businesses. Some of you might be asking me however, what if I don’t have the money to advertise?
Well fortunately advertising has become a lot more affordable, and a lot more customizable for businesses. Done are the days where companies put their advertising on billboards, radio commercials, and television commercials. Well actually that is still quite prevalent, but there is a new type of advertising that has emerged, and it’s called targeted marketing. I’ll give you an example of what this type of advertising looks like. Recently I had my pool remodeled by a local pool remodel company. However I did not hear about this company from a friend or see their add on television or anything like that. I actually saw an add on facebook.
Since I was considering pool remodeling at the time, I clicked the add and learned more about the company. However I was shopping around at the time and didn’t take any action to call, at least not yet. » Read more
As always, I encourage small business owners and large business owners to seriously explore modern technologies role and effect on your business. Like I discussed with websites, certain technologies can have pivotal roles on your business. Even if your not someone who likes to stay abreast of new technologies, and simply likes to operate how you have been for the past decade, it’s important for the sake of your business you keep up. Though it’s not necessary to know about every emerging technology, it is important to be familiar with popular technologies that the masses have adopted. Many times technologies come about that may seriously impact your business either in a positive way or a negative way. Some technologies may emerge that may make your business obsolete, while others might offer your business a huge opportunity. So it’s good to be forward thinking, and know what’s coming, and how you can adapt to incorporate the technology, or get out of its way.
Today I want to discuss a modern technology that in the near future will make a huge impact on a lot of different businesses. Like many technologies, it may dismantle certain sectors and make them obsolete, and it may create whole new sectors that have never existed. The technology I am referring to is 3D printing, and in the near future it will cause a lot of commotion. » Read more